Building a digital 
service business

for Roche

From manufacturing devices to offering 
digital services to patients

How to build a digital serivce business as a device manufacturer?

We partnered with Roche to create a new customer-centered strategy, define purpose and strategic narrative, clarify brand architecture and co-create the blueprint for the digital ecosystem of the future which contains many brands, devices and digital platforms that need to seamlessly interact. Together we created a global roll-out strategy that includes e.g. the engagement and up-skilling of sales force, create the brands in-line with strategy and co-create new services from a customer centered perspective.


Want to boost your 
company's efficiency? 
Let's make it happen!