case

Building a digital 
service business

for Roche

From manufacturing devices to offering 
digital services to patients
 

How to build a digital serivce business as a device manufacturer?

We partnered with Roche to create a new customer-centered strategy, define purpose and strategic narrative, clarify brand architecture and co-create the blueprint for the digital ecosystem of the future which contains many brands, devices and digital platforms that need to seamlessly interact. Together we created a global roll-out strategy that includes e.g. the engagement and up-skilling of sales force, create the brands in-line with strategy and co-create new services from a customer centered perspective.

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