Kuehne+Nagel – re-imagine logistics in todays world: more digital, more human, more sustainable
How to position a global supply chain giant in a changing environment?
A global leader in logistics with 90.000 employees in every country on the globe has the ambition to lead the transformation in an industry that is drastically changing – fueled by data and digitization. CEO Detlef and his team new that the firm with a legacy for more than 125 years had to evolve and position as a trusted partner for complex supply chain solutions – more human, more sustainable, more purpose driven.
We startet our partnership with Kuehne + Nagel in 2018 in the curse of their strategy development to help define purpose, positioning, organizational principles and brand promise – aiming to better align this global, multi-dimensional organization and sharpen it's image at global scale. We accompany them implementing this strategy in the organization – building the marketing capacity to deliver on the promise, establishing new skills and ways of working in the organization, co-creating concepts and strategies that drive transformation to a more customer-centered firm.
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